Southeast Asia is heavily influenced by China’s economy, has strong growth potential and demographic diversity, and is the first stop for the international development of most domestic companies. However, differences in geographical conditions, market environment and infrastructure causes enterprises to face more complicated problems and challenges when going overseas. Among these, having a complete and efficient supply chain management system locally is one of the most critical success factor for food and catering companies expanding overseas, so it is also the first priority to be established. This requires not only the comprehensive planning by the enterprise, but also the cooperation of partners with globally integrated service capabilities and deep local domain expertise.

Spring Festival is the most important festival in China, and it is also the highest spending month from consumer. According to the data released by relevant agencies, the F&B industry achieved revenue of RMB 725.1 billion during the Spring Festival in 2019, increased by 9.7% year-on-year from 2018. However, due to Covid19 pandemic, the revenue of F&B industry for Spring Festival in 2020 have been severely hit. According to the data of Evergrande Research Institute, within seven days of the Spring Festival alone, the epidemic has caused about RMB 500 billion of losses to the F&B and retail industries, which is nearly one ninth of the income of the whole domestic F&B industry in 2019. 

On December 11, the 6th Shanghai modern logistics and Supply Chain Summit Forum 2019, hosted by Shanghai Association of Logistics and Supply Chain Entrepreneurs and Supply Chain Professional Committee of Shanghai Modern Service Industry Federation, was successfully held in Shanghai. The "2019 supply chain digital innovation" award was announced and awarded to Crystal Link Supply Chain Cloud Platform during the conference.